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Hasselblad H6D - In the Ring with a $27,000 Monster

A couple weeks ago, I found myself in Cape Town for some photography work and boring old business stuff. You know, the obligatory paperwork, meetings, no sleep, "please run me over with a dump-truck" kind of work that comes with running a business. Oh you don't know about that kind of work? Just me then. Okay.

Well besides that, I always try make room for some fun and luckily there are awesome people at Sunshine Co. and Hasselblad who make fun things happen. Think of them like real life Stark Industries from Marvel who have access to the latest and greatest technology money can buy, except they don't deal in weapons.
So they called me up on a Friday to let me know that The Monster, aka the Hasselblad H6D would be in studio on Monday and it was my duty to tame it. I had two days to get my arsenal into gear and put together a shoot. One thing I absolutely love about my life is the spontaneity of it. I hardly ever plan anything very far in advance (which is horrible, never take my advice, you should plan) but so far it's worked out alright and has presented some incredible opportunities. (Still though, plan).

Over the weekend, I got in touch with two models Dani and Tyla who just stole the show, as you'll see, and were patient with me while I spent some time trying to figure out how the hell to use this camera and lights.

Monday morning came, I was thrown into the ring with the Hasselblad and these are the results. Hassy got in a few punches in round one but I think I conquered the beast at the end of the day.

Daniella Cooper

Firstly, let's just take a moment to appreciate the detail this camera captures. Click on the image to enlarge it and feast your eyes my fellow pixel peeping friends. Feast your eyes!

Some cultures believe that a camera can capture your soul. I'm pretty certain this camera does just that as well as being able to see your past and future! It's just so damn crispy! Great huh?

Tyla Johannessen

Colour. OH MY GOODNESS. The colour! I love playing with colour so this is where I was absolutely blown away by the tones and range of colour this machine produces. Skin tones are magically rendered, highlights are smooth and clean and there's detail in even the deepest darkest shadows of the image. 

Daniella Cooper

Even when colour is taken out of the equation, clarity and sharpness take the stage.

Tyla Johannessen

Thanks again to everyone who helped put this together! As always, you're awesome!

Models: Tyla Johannessen & Daniella Cooper
Gear and Studio: Sunshine Company
Photography & Retouching: Sheldon Evans

If you've made it to the end of yet another one of my tediously long posts then feel free to check out some BTS shots thanks to the legend Willem Foster

Don't forget to let me know what you think!

I've got the Blues

Right, so the title may be a little misleading, I'm actually having the best time of my life!

Recently I had the opportunity of going on a country wide adventure with Elvis Blue to document the creative process of his new album and to shoot the music video for his single "Shine". 

I flew down to Cape Town with my assistant, met up with Elvis and his logistics manager, hopped in an RV and over the next 8 days we road-tripped back to Johannesburg. Every day we stopped at dozens of stunning locations all along our route, which was about 2000kms by the way, to shoot some incredible scenes and South African moments! Okay, so I know we were in an RV but we didn't actually sleep in this thing. Four big dudes in a medium to large sized vehicle...things can get smelly. 

We drove along the coast and slightly inland. I knew that I lived in a good looking country but holy cow this place is nuts! I met so many awesome people and saw some of the most incredible places.

We'd then spent the day driving to get those kilometres in and arrive at our hotel/bungalow/cabin or house, depending on where we were staying each night. We then woke up every morning between 3AM and 4AM so that we could pack up, hit the road and shoot at sunrise.  My assistant and I would unpack all our stuff, set up and get ready to shoot at sunset, which was around 8PM every night. After the sunset shoot we'd grab some dinner and get back to our rooms at about 11:30. Time to dump the files from the shoot, charge batteries, and shower. Never forget to shower!
I did fall asleep multiple times in the shower. Exhaustion. It's a thing. 

12:30 - Bed time!

03:00 - Oh is that my alarm I hear? Sheesh, I just got to bed. Time to hit the road again!

Yes, we did this for 8 straight days. Am I complaining? Not even slightly, it was one of the best experiences I've ever had and I'm revving to get on to another big project like this!

Check out some of the photos of our Journey below.

If you want to follow more of my journeys and travels, check out my Instagram account for exclusive pictures. @sheldonevansphoto



Splendour

I recently had an incredible shoot with Sarah and I've got something new to share with you. She's super talented and was kind enough to let me make a short video for you guys.

It's a new direction I'd like to take my photography in. Having a short video accompanying my photos for a little extra special touch is something that I really think could work. Life's about experimenting after all isn't it?

I'd like to hear what you guys think and if you enjoyed it.

Here's a couple shots I got from this shoot.

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If you'd like to continue following my art, travels and inspirations, you can check out my Facebook and Instagram

Oh so fancy!

2014 has been a big year for me so far and I'm excited for whatever else it has in store for me.

Many of you may know me or may have seen my work either on Facebook or the plethora of other social media sites I post my photos to. However, the time has come for me to get a website.

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I've decided to go the Squarespace route purely because it's beautiful, easy to use and my favourite part, a huge time saver! Plus, it looks great on your phone and tablet too, check it out.

I'll be keeping this blog updated with the stuff I get up to on my shoots as well as some cool photography tips and tutorials. So be sure to check back regularly and subscribe to my newsletter.

Thank you to everyone who has already been a part of this incredible journey, this next step will surely add even more magic to it.